Email Copywriting: Crafting Emails That Get Opened & Clicked

How to Make Sure Your Emails Get Read
Getting your emails opened and read requires a combination of a strong subject line, personalization, and a clear call to action. Here’s how to improve your email open rates and conversions.
1. Compelling Subject Lines
The subject line is the first thing recipients see, and it determines whether they’ll open your email. Make it attention-grabbing, urgent, or intriguing to spark curiosity.
•    Example: “You won’t believe what just happened…”
•    Example: “Exclusive Deal: 50% Off Ends Tonight”
2. Personalization
Personalizing your emails can make them feel more relevant to the recipient. Using their name and tailoring the content to their needs increases engagement.
3. Clear Call to Action
A strong, direct call to action (CTA) tells the reader exactly what to do next. Make it simple and persuasive, such as:
•    “Click here to claim your free guide!”
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